An augmented reality app to support Mijate-Busti Zaitez Campaign.
The second Sunday of the month of July is celebrated the Mijate - Busti Zaitez campaign for multiple sclerosis in numerous pools and beaches in Euskadi, organized by the Basque Foundation Multiple Sclerosis Eugenia Epalza. Mijate - Busti Zaitez is a social awareness and solidarity action with people who suffer from multiple sclerosis in which all people can participate free and free.
A campaign that tries to sensitize and inform society about the problem presented by this incurable disease, which also affects young people, as well as obtain funds aimed at improving and financing rehabilitation services for people with EM in multiple sclerosis centers in the Basque Country, necessary to improve their quality of life.
The image of the campaign designed by Kukuxumusu is one of the most particular elements that characterizes all the merchandising material of the campaign, aimed at raising funds.
Virtualware turns into solidarity with the group of people with EM through the Basque Foundation Eugenia Epalza, giving an augmented reality application to support the Mijate - Busti Zaitez campaign.
The design of the shirts, is a nice elephant playing with some penguins in the water that comes alive thanks to the augmented reality technology. The application available in Play Store allows users to point to the elephant to discover a fun animation of the animal and water, which also allows you to capture a photograph with the shirt set to share on social networks using the hashtag # Mojate 2015.
http://www.mojate.net/
The app is aimed at the people who have supported the campaign acquiring the shirt on the numerous beaches and pools mainly in Euskadi.
It is very simple to use:
1. Put on the shirt with the elephant design
2. It points with the device chamber towards the elephant
3. Discover the animation in augmented reality. Be careful that you get wet.
4. Capture a photograph
5. Access the image gallery of your mobile
6. Visualize your photo and share it on social networks with the hashtag # Mojate 2015
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